The cost of hiring someone to hand out flyers can vary widely depending on several factors, including the location (city and country), the complexity of the distribution (targeted distribution vs. general distribution), the duration of the flyer distribution campaign, and the experience level of the distributor.
Here are some general guidelines to consider…
- Location – In major cities or high-traffic areas, costs may be higher due to increased competition and higher living costs. Conversely, in smaller towns or less crowded areas, costs may be lower.
- Type of Distribution – Targeted distribution (e.g., placing flyers on cars in a specific type of parking lot, handing them out to a specific demographic) can be more expensive than general distribution due to the extra effort and planning required.
- Duration and Scale – Longer campaigns or those requiring the distribution of a large number of flyers will cost more. Some distributors charge by the hour, while others may charge a flat rate per thousand flyers distributed.
- Experience and Professionalism – Experienced professionals or companies that specialize in flyer distribution might charge more, but they may also offer more effective distribution strategies and tracking.
Typical Pricing
- Per Hour – For individual distributors, rates can range from $10 to $20 per hour in the United States, with variations based on the factors mentioned above.
- Per Project or Per Thousand Flyers – Some services or individuals may charge a flat rate per project or per thousand flyers distributed. Rates can range from $50 to $200 per thousand flyers, depending on the specifics of the job.
Additional Considerations
- Legal Requirements – Ensure that the flyer distribution complies with local laws and regulations, as some areas have restrictions on where flyers can be distributed.
- Effectiveness – Consider the potential return on investment (ROI) of the flyer campaign, as this might influence how much you’re willing to spend.
- Additional Services – Some distribution services might offer tracking and reporting services, which can add to the cost but also provide valuable feedback on the effectiveness of the distribution.
For the most accurate pricing, it’s best to get quotes from several local services or individuals who specialize in flyer distribution. This will give you a clearer picture of the going rates in your specific area.